Collection: Fidel Gastro

In 2011, our founder, Matt Basile was working in advertising in Toronto dreaming of one day opening a sandwich shop. Despite his best efforts to develop a business plan that a bank would fully embrace with a loan, his lack of experience ultimately left him without funding. It was in this moment that Matt used his work ethic and creativity to develop Fidel Gastro’s as a pop-up food company – taking his food and brand across the city to breweries, food markets, special events and every fun experience in the city that needed food.